Google Ads Freelancer

Do you want to optimize your Google Ads campaign and are dissatisfied with complicated agency structures and prices? Contact a Google Ads expert directly with individual solutions to your situation.

Sascha Hoffmann headshot

Why hire me as your Google Ads freelancer?

Hi, I’m Sascha, with over 9 years of performance marketing experience in the heart of Silicon Valley (USA), London (UK), and Germany I have created and managed many Google Ads campaigns. Since September 2020 I have been an independent marketing freelancer with a focus on Google Ads, LinkedIn Ads, SEO, and marketing automation.

“Thanks to Sascha, we reduced the cost per lead by 49% in a very short time.”
4 star rating
4 star rating
4 star rating
4 star rating
4 star rating


Years of Google Ads experience


Google Ad Budget Management

Up to 15%

PPC Conversion Rates

Possible collaboration

One-time project

  • For small projects that need help with a successful setup or customization

Short-term collaboration

  • Not interested in long-term dependencies? No problem! 3 – 6 months cooperation possible.

Long-term partnership

  • I can be your Google Ads Manager. Continuously creation and adjustment of campaigns. Assistance in all online marketing.

Performance marketing results like these don’t lie

B2B success story

Reduction in cost per lead
Google ads b2b success story

A campaign with a monthly budget of 36T USD was taken over in February 2022. In the first month, a full analysis was performed (keywords, landing pages, ads, competitors, and more). After implementing initial adjustments, the cost per lead (conversion) was significantly reduced. With constant optimizations, we managed to reduce the cost per lead by 40+%. All this with the same budget to drastically increase the number of inquiries.

In addition, laser-focused campaigns increased lead quality.

B2C success story

Pipeline Increase
Google ads b2c success story

Improving lead quality: a Google Ads campaign was taken over in January 2022. The offering is a very targeted financial product for end consumers. By narrowing keywords, and optimizing landing pages, and ads, lead quality was dramatically increased. As a result, without increasing the advertising budget, business opportunities (pipeline) threefold. 

Google Ads freelance services

Google Ads Campaign Creation

Setup of Google Ads account, campaigns, ad groups, ads, and keywords. Keyword research, including “spying” on competitors. Ensure conversion tracking and Google Analytics are properly implemented.

Google Ads Conversion Funnel

Creating and optimizing the entire conversion funnel, from keywords, to ads, to landing pages and marketing automation. Experience a user flow first-hand by contacting me: Fill out the contact form -> Schedule some time on my calendar + receive an automated email

Google Ads Optimization

Constant adjustments and improvements of Google Ads campaigns in close collaboration.

Google Ads Reporting

Monthly Google Ads performance reports of the most important KPIs.

My Google Ads consulting approach

It all starts with analyzing with what is working and what you are missing. We will spy on competitors and analyze the competitive landscape for keywords, landing pages, and offerings.

We will start with lower budgets to start the campaign. Rolling out more and more campaigns and ad groups.

The heavy lifting is often at the beginning of the campaign. Re-define keywords, exclude keywords, improve quality scores, etc.

Once, the campaign is performing well, we can scale budgets and generate more leads.

Google Ads management is never over. You need to stay ahead of the game and keep optimizing your campaign, as well as test variations.

Google Ads Freelancer vs Agency

Google Ads Freelancer

  • Customized solution
  • Flexible adjustments whenever needed
  • Direct access to the Google Ads expert
  • Flexible collaboration (length, scope, pricing)
  • No agency structure fees ($)
  • Consulting outside Google Ads is possible
  • Always the same contact person

Google Ads Agency

  • One size fits all
  • Fixed deliverables
  • Contact with an account manager (not an expert)
  • Long-term contracts without flexibility
  • High structural costs ($$$)
  • Pure focus on Google Ads
  • Changing team – loss of know-how and experience with the campaigns

Google Ads campaigns & advertising formats

SEA Search Ads

Ads on the Google search network. Appear in relevant search queries of potential customers. Google Ads are pay-per-click, meaning you only pay when a user clicks on your ad.

Google Display Ads

Banner advertising in the Google publisher network. Ideal for branding and increasing awareness, but also for retargeting website visitors.

YouTube Video Ads

Often still overlooked due to a “complex” campaign setup. YouTube can be a very good advertising tactic.


Monthly Google Ads performance reports of the most important KPIs.

Local Google Maps Ads

Local ads on Google Maps and the map pack.

Call-Only Ads

Trackable ads that generated more phone calls.