LinkedIn Ads Agency Freelancer
Are your LinkedIn ads too expensive and inefficient? Then you’re like most LinkedIn advertising newbies.
Why hire me as your LinkedIn Ads freelancer?
Hi, I’m Sascha, with over 8 years of performance marketing experience in the heart of Silicon Valley (USA), London (UK), and Germany I have created and managed many LinkedIn B2B marketing campaigns. Since September 2020, I am an independent marketing freelancer with a focus on paid media, SEO, and marketing automation. With some workshops at LinkedIn’s HQ in San Francisco and phone calls with LinkedIn, I have some tips and tricks that will improve your campaigns.
Possible collaboration
One-time project
For small projects that need help with a successful setup or one-time optimization.
Short-term collaboration
Not interested in long-term dependencies? No problem! 3 – 6 months cooperation possible.
Long-term partnership
I can be your LinkedIn Ads Campaign Manager. Continuous creation and optimization of campaigns. Assistance with all online marketing.
Performance marketing results like these don't lie
Lead-gen LinkedIn Ads success story
A lead generation strategy for a B2B company in the healthcare industry was taken over in February 2022. The very specific audience required laser-focused targeting settings and monitoring.
Results:
- Consistent 26% reduction in cost per lead (CPL) (average CPL before: $310; after $228).
- Increased lead quality
- Integration of leads into CRM and marketing automation system.
LinkedIn Ads Lifecycle Marketing
Marketing messages along the entire marketing lifecycle.
Awareness & Reach
Much of the effort should be designed around awareness. LinkedIn is great for building a conversion funnel within the platform.
Engagement
Engagement and consideration are important components of a LinkedIn advertising strategy.
Conversion
Lead generation through content downloads, signups, or contact inquiries.
My approach to running successful LinkedIn Ad campaigns
1. Audit & Research
2. Setup with reduced budget
3. Adjust-ments
4. Scaling
5. Ongoing
optimi-zation
1. Audit & Research
2. Setup with reduced budget
3. Adjust-ments
4. Scaling
5. Ongoing
optimi-zation
LinkedIn Ad Freelancer vs Agency
LinkedIn Ad Freelancer
- Customized solution
- Flexible adjustments whenever needed
- Direct access to the expert
- Flexible collaboration (length, scope, pricing)
- No agency structure fees
- Consulting outside LinkedIn possible
- Always the same contact person
LinkedIn Ad Agency
- One size fits all
- Fixed deliverables
- Contact with an account manager (not expert)
- Long term contracts without flexibility
- High structural costs
- Pure focus on LinkedIn Ads
- Changing team - loss of know-how and experience with the campaigns
Why do most LinkedIn ad campaigns fail?
Too little budget
LinkedIn is very expensive, so you need a sufficient budget. 10 dollars per day is the minimum requirement to even start a campaign. However, this often means only 2 - 4 clicks per day.
Wrong goals
Pure sales lead generation rarely works. It's like cold calling with poor conversion numbers. Therefore, it requires a fully comprehensive LinkedIn strategy. People don't want a sales call just because they saw an ad on LinkedIn. Unfortunately, true.
No strategy
Running LinkedIn ads without a strategy: individual campaigns, different audiences, different marketing messages, incorrect targeting, and more.
Comparison to Google Ads
Google search ads catch people with search intent. LinkedIn pushes ads. The stage in the sales process is different. Lead is not equal to lead.
Comparison to Facebook Ads
Facebook ads are significantly cheaper. On LinkedIn, you pay a premium price because there is no other platform that can target these B2B audience characteristics. Return on Ad Spend (ROAS), however, can be significantly better despite higher cost per lead, due to ideal lead quality.
No follow-ups/automation
Leads are generated but without follow up. Contacts often need to be manually downloaded from LinkedIn. No CRM and marketing automation interface. Never leave a lead behind.
LinkedIn Ads services
Target audience research
Tracking integration
Content strategy
Campaign creation
Ad design
Marketing automation
LinkedIn campaigns & ad formats
LinkedIn, as the largest business network, offers some advertising options not available on other social media channels! In addition to targeting settings, there are also many formats for successful advertising on LinkedIn.
Images in the LinkedIn feed. Ideal for all campaign goals.
Elegant images in carousel format. Also, suitable for all stages of the conversion funnel.
Ideal for generating awareness and reach. Great for engaging and retargeting audiences within LinkedIn. Remarket to users who have viewed a video at 25%, 50%, 75%, or 97%.
Sponsored InMails and Chatbots are a very efficient LinkedIn ad format – especially for converting users.
Ready to get more customers?
Get a free LinkedIn advertising consultation.
